The Phair – a neologism that is a manifesto, synthesis of Photography and Fair – is an annual event dedicated to photography, to the image as a conceptual expression rather than only a technical and descriptive instrument of reality.

The Phair is addressed to some of the leading contemporary art galleries – and not necessarily only to those already specialized in photography – that, on the occasion of the fair, showcase an artistic project related to the theme of the image and art works created with photographic or video material.​

The Phair is a fair by invitation. A careful curatorial choice guarantees the selection of an organic proposal not divided into themes and sections but as a whole exhibiting experience; equal spaces for all ensure a “tailor-made” setting, more similar to a series of exhibitions, innovating the traditional fair structure and suggesting new methods of understanding and analysis of the artworks proposed.

Advisory Board

Promoted by:
Associazione The Others 

Organized by:
The Others Srl
Via Valprato, 68 – 10155 Turin– ITALY 

 

Info
thephair@thephair.com
+39 011850660

Press Office
Maria Grazia Balbiano
Mobile +39 347 36 07 342
info@mariagraziabalbiano.com

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